We're excited to give you a glimpse into the thought process behind our newest animated video. We love crafting narratives through designs that look cool and stay true to our brand.
Here is a quick run-down of three selected illustrations from our latest project for Hofy. I invite you to dive in with us and get a feel for how we balance relatability and aesthetics in our work. As always, we're grateful for your support and can't wait to hear your thoughts. Let's take a look, shall we?
1 - This illustration artfully combines three critical brand-aligned elements: Hexagons, illustrated backgrounds, and user photography. Central to the design is a hexagonal mask, a striking feature that draws the viewer's attention. Another outlined hexagon creates a pattern, seamlessly transitioning through the composition to enhance its overall coherence. The illustrated backgrounds showcase an assortment of locations, from a train to the beach and even the moon. This diversity, brought to life through a unique, brand-specific illustrative style, adds dynamism to the piece. Meanwhile, the integration of real-life user photography serves to heighten relatability. Each element vibrantly manifests within its realm, yet, they are harmoniously composed to produce a singular, cohesive piece.
2 - This illustration subtly conveys the abstract concept of user onboarding through a sleek, glass-like representation of minimalist UI shapes. Adding user photographs infuses vibrancy into the sequence, narrated by a traveling hexagon, our primary brand shape. This movement across the frame emphasizes the whole action, heightened further by captivating motion design.
3 - This illustration presents a more detailed, glass-like UI design. Here, an on-screen cursor meticulously guides every step in the sequence. We aimed to accentuate the main story-telling elements at every given moment. To that end, we've designed an aesthetically pleasing UI to receive, ensuring that each element in the composition serves a specific purpose.
4 - In this illustration, we showcase product delivery's dynamic and its ethereal nature. The delivery process has both a digital aspect (the platform) and a tangible one (actual hardware delivered to the user). We wanted to portray this in a vibrant yet abstract manner that, in sync with the brand's spirit, merges these two worlds into a hexagon shape with an ethereal comet tail, reflecting the speed of operation.
We hope this deep dive into selected illustrations gives you a new perspective on our unique blend of aesthetics and relatability in design. Each piece contributes to the unique narrative of Hofy's animated video. Enjoy watching our newest animated video.
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