10 animated marketing videos that actually get results (2025)
Let’s be real: we all want our marketing to do something. Get a demo booked, a trial started, or just make someone stick around long enough to remember your name. Animation can be a game-changer here, but slapping some moving graphics on a boring script isn't a magic fix.
So, I’ve pulled together 10 animated marketing videos that are just plain effective. From SaaS heavyweights to scrappy startups, these videos work because they nail the message, the visuals, and the way everything moves. Let's get into it.
1. Deel - Simplifying Global Workforce Management
By Plumcat Studio
This one nails the feeling of hiring talent from all over the world in today's market. The pacing is quick, the type is bold, and the visual metaphors just click. We actually built this one at Plumcat, aiming for a vibe that felt as global and seamless as Deel’s actual platform. It kicks off with a universal pain point and flows right into the solution.
The Takeaway: When motion backs up the message, even complex SaaS can feel human and effortless.
2. Doks.AI – Product Ad for AI SaaS
Doks.AI turns your existing documentation into a custom chatbot. Their animated ad is a masterclass in keeping things simple. With just a few colors and sharp, type-driven animation, the video explains exactly what it does: automate support using your own data. There are no gimmicks here, just clean visuals that get straight to the point.
The Takeaway: In the crowded AI space, clarity builds confidence. Simple, direct animation converts.
3. Google Recruitment Video
Recruitment videos can be so stuffy and forgettable. Google went in a totally different direction. This piece uses elegant line art and a casual voiceover to show you the culture, not just the company. It doesn't sell you on perks; it sells you on belonging and making an impact. It feels incredibly warm and human, but still has that Google precision.
The Takeaway: Motion is a powerful tool for employer branding when you want to make your company’s culture feel tangible.
4. Asana – Forward
Asana’s “Forward” campaign is just beautiful storytelling. The animation gives life to abstract concepts like "structure" and "strategy," showing how real teams find their focus using the tool. Instead of listing features, it shows you the feeling of clarity Asana provides. It’s confident enough to be calm and give the ideas room to breathe.
The Takeaway: A calm, deliberate pace can build a huge amount of trust. This is B2B marketing that isn’t afraid to be beautiful.
5. Hofy – Remote Work Revolution
By Plumcat Studio
This explainer for Hofy introduces the brand as a modern solution for remote work equipment and logistics. The video takes a wider view, showing how Hofy empowers companies to create better remote experiences for their employees. The visual style is sleek and confident, with fast-paced transitions that reflect the momentum of distributed teams. It strikes a balance between lifestyle and logistics, positioning Hofy as a partner in the new world of work.
The Takeaway: When your product improves people’s day-to-day reality, focus on showing the transformation.
6. Zapier On/Off
How do you make a 30-second ad about toggling a workflow feel interesting? Zapier figured it out. They take a simple on/off switch and infuse it with personality through playful transitions and a genuinely warm voiceover. It’s a perfect example of how a tiny interaction can tell a big story about your brand.
The Takeaway: Small, charming animations can carry a ton of brand energy and make your product feel human.
6. Metomic – Product Explainer
How do you make a 30-second ad about toggling a workflow feel interesting? Zapier figured it out. They take a simple on/off switch and infuse it with personality through playful transitions and a genuinely warm voiceover. It’s a perfect example of how a tiny interaction can tell a big story about your brand.
The Takeaway: Small, charming animations can carry a ton of brand energy and make your product feel human.
7. Slack – Modular Product Ads
Data security is a topic that can get complicated and abstract, fast. Metomic’s explainer video cuts through the noise beautifully. It uses clean, clever visual metaphors—like data "blurs" and color-coding—to explain risks and solutions without ever feeling overwhelming. The whole thing is straightforward and deeply reassuring.
The Takeaway: When explaining a technical topic, smart visuals and a clear script are your best friends.
8. Energy Shares – How It Works
This campaign from Slack is a brilliant look at how to do animation at scale. They created a flexible system of short, modular ads. Each one highlights a single feature and can be easily adapted with different scenes or voiceovers. It's the perfect setup for a performance marketing team that needs to test and iterate without sacrificing the brand's look and feel.
The Takeaway: Great motion design isn't just about a single video; it's about building a creative system that is strategic and adaptable.
9. Noova – Explainer Video
Investing in clean energy projects is complex and full of regulations. This explainer from Energy Shares makes it feel clear and inspiring. The video expertly balances data-heavy infographics with approachable characters, helping you understand not just how it works but why it matters. It’s trustworthy and motivating.
The Takeaway: For complex topics like finance or energy, good animation builds clarity and trust without dumbing things down.
By Plumcat Studio
Developers already know and love Redis. For this project, we wanted to reintroduce the brand to a wider audience while keeping its sharp, technical edge. The result is a quick, punchy video that hits you with the core value proposition fast. It moves like a line of code: precise, efficient, and no fluff.
The Takeaway: Know your audience. If they're technical, respect their time and keep your message sharp.
Conclusion
The bottom line is this: animation is an incredible tool. But as these 10 examples show, the best stuff doesn't just grab your attention for a second; it earns it by being smart, clear, and creative. It solves a communication problem. This is the kind of work we love to do. If you're looking for a team that obsesses over the strategy just as much as the animation, we should talk.
