Are your brilliantly crafted animated videos not meeting expectations? It's a common hurdle for many companies—pouring resources into top-tier animated video production only to witness underwhelming results. What could be missing from the equation?
At Plumcat, we excel in delivering visually captivating animations. However, the success of your animated videos extends beyond their creation; it's equally about how you leverage and promote them. Below, you’ll find a list of challenges. Treat it like a checklist, try to accomplish all these elements mentioned below, and you’ll see the real results soon!
Your animated video might be a masterpiece, but without strategic promotion, it can remain an unseen brilliance. Often, businesses, thrilled with their new animated video, overlook robust promotion.
Challenge: Harness the potential of social media platforms, your website, and email marketing campaigns to broadcast your video's arrival.
Even the most enthralling animated videos can get lost in the digital chaos without proper optimization.
Challenge: Always remember to embed relevant keywords in your video's title and description. Consider transcribing your video or incorporating closed captions to enhance its searchability and visibility on search engines.
Different platforms demand tailored approaches. What resonates on LinkedIn might not resonate on TikTok.
Challenge: Before production, communicate your intended platform to your animation studio. Tailoring the video's length, format, captions, and accompanying text ensures maximum resonance.
Operating in the dark without video analytics is a critical mistake.
Challenge: Dive into data to comprehend viewer behavior. Analyze watch duration and pinpoint drop-off points to fine-tune your videos and overall marketing strategy.
Failing to communicate the next steps clearly can confuse your audience and lead to a lack of concrete actions.
Challenge: A compelling CTA is essential. Guide viewers towards a specific action—visiting your website, purchasing, or subscribing to your channel.
Creating exceptional animated videos marks just the beginning. The real power of animation unfolds when these videos captivate audiences. If these mistakes resonate with your experience, don’t worry—we're all on a learning curve. With a few adjustments and savvy promotion, your animated videos are sure to shine.
Remember, you're not alone. Our team stands ready to assist you on this exhilarating video marketing journey. Whether crafting a video marketing strategy or refining your video format, we're just a message away. Don't wait—let's propel your animation to reach the audience it deserves. Reach out to us today!