Our collaboration with Deel was much more than a standard animation project. It was an opportunity to showcase what our full-stack motion team can deliver — from strategy and creative development to production and final rollout across multiple formats. Because creating marketing animated videos for platforms, the real challenge lies not just in storytelling, but in designing a content system that adapts, scales, and performs.

Below, we share how the process unfolded from the perspective of both our creative team and project management.

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From brief to a scalable content system

Our first interaction with Deel came with a clear brief and a ready-to-go script. The goal? To create a versatile product - an animated marketing video that could be used across multiple platforms and formats — from homepage and landing pages to social and paid campaigns.

Right from the start, we realized this wouldn’t be a typical one-off production. Deel’s team moves fast, and every creative decision needs to translate into measurable marketing outcomes. That’s why we built the process around flexibility and scalability — laying the groundwork for what would become a much broader video system.

A flexible process built for change

As the project progressed, various elements of the project evolved - including a significant change in the main message. What allowed us to adapt smoothly was our modular production approach, ongoing communication, and clearly defined goals at every stage. Rather than working in a linear “one step at a time” process, we moved iteratively, creating space for change — even late in the game.

From a project manager’s point of view, this was one of the key challenges — maintaining momentum without compromising on quality or control. Frequent check-ins with Deel, fast decision-making, and constant testing of deliverables helped us stay ahead of schedule.

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Operating as an embedded team, not a vendor

At Plumcat, we operate as an integrated, full-stack team — not a group of freelancers or a typical outsourcing vendor. One of the key advantages we bring to clients creating marketing animated videos for platforms is our integrated production model. The Deel project was a perfect example of this.

We handled everything in-house:

• Visual development and concepting
• Storyboarding
• Animation
• Voiceover production
• Delivery across formats and aspect ratios

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Deel needed a partner that could match their pace and work style. Unlimited revisions, quick turnarounds, proactive feedback loops — this was all part of our offer from day one. Our full-stack setup meant no handoffs and no bottlenecks — just a smooth, connected production process from concept to delivery.

What we delivered

The outcome was not just a product video but a flexible video content system designed for scale.

In numbers:

• 24+ video assets (6s to 60s, in multiple aspect ratios)
• One flagship platform video for web and social
• A library of content ready for paid and organic campaigns
• A tested collaboration model ready for repeat engagement

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Final Thoughts

For platform-based companies like Deel, creating marketing animated videos isn’t just about visual appeal — it’s about building modular, responsive content systems that can serve different teams and campaigns with minimal friction. This project confirmed that our approach — based on flexibility, tight collaboration, and strong team ownership — works even in fast-paced, high-stakes environments.

At Plumcat, we don’t just deliver design — we bring strategic thinking, executional consistency, and long-term value.

Curious to see the result?