From Acquisition to Animation: Deel's Strategy for Introducing Deel IT and Enhancing Brand Identity

At Plumcat, we're always thrilled to collaborate on projects that push creative boundaries and make a real impact. Recently, we had the pleasure of working with Deel to help introduce Deel IT through an engaging animated video. This endeavor not only marked a significant addition to Deel's portfolio. This also served as a powerful tool to boost their brand awareness and identity. Let's explore how this animation brought their new service to life and the benefits it offered for their brand.

Introducing Deel IT Through Animation

When Deel acquired Hofy, a pioneer in delivering equipment and devices globally, they integrated Hofy's infrastructure and services to create Deel IT—a comprehensive, global-first IT solution. To unveil this new service, Deel produced an animated video that brilliantly encapsulates the essence of Deel IT.

Why Animation?

• Simplifying Complex Concepts: Deel IT addresses multifaceted challenges like global equipment procurement, compliance, and IT support across 130+ countries. Animation breaks down these complexities into digestible visuals, making it easier for viewers to grasp the service's value proposition.
• Engaging Storytelling: Animation allows for creative storytelling. That can highlight customer pain points and how Deel IT provides solutions, all while keeping the audience engaged.
• Universal Appeal: Visual narratives transcend language barriers, which is crucial for a company operating on a global scale.

Benefits for Brand Awareness

Utilizing animation in their marketing strategy provided several advantages for Deel's brand awareness:

• Increased Engagement: Animated videos are more likely to capture attention and retain viewers. This leads to higher engagement rates on platforms like social media and their website.
• Shareable Content: The uniqueness and appeal of animated content make it more shareable. Extending its reach organically as viewers share it within their networks.
• Enhanced Recall: The combination of visual and auditory storytelling in animation helps in better retention of information. This ensures that the brand and its services stay top-of-mind for potential customers.

Enhancing Brand Identity

Deel's animated video did more than just introduce a new service; it strengthened its brand identity in several ways:

• Consistency in Branding Elements: The animation incorporated Deel's color schemes, logos, and design aesthetics. It ensured brand consistency across all marketing materials.
• Showcasing Innovation: By choosing animation—a medium associated with creativity and modernity—Deel positions itself as an innovative and forward-thinking company.
• Humanizing the Brand: The animated characters and scenarios make the brand more relatable and approachable. This fosteres a stronger emotional connection with the audience.
• Demonstrating Global Reach: The video effectively communicates Deel's capability to support teams in over 130 countries, reinforcing their identity as a truly global service provider.

The Strategic Impact

By leveraging animation, Deel achieved a multi-faceted impact:

• Educated the Market: They effectively communicated the features and benefits of Deel IT, educating potential customers about a complex service in an accessible way.
• Differentiated Themselves: In a market where many competitors rely on traditional marketing, animation set Deel apart as a dynamic and customer-centric brand.
• Built Trust and Credibility: Professional and high-quality animated content reflects a brand's commitment to excellence. It helps to build trust with the audience.

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Video Marketing Strategy That Works

For our team at Plumcat, it was a pleasure to partner with Deel on this project. We believe that the right blend of creativity and strategic messaging can make a significant difference.

Let's Create Something Amazing Together

Interested in how animation can elevate your brand and communicate your message effectively? We'd love to help bring your ideas to life. Reach out to us at Plumcat to start your next creative journey.

Animation is more than just a visual treat—it's a powerful storytelling tool that can enhance brand presence in a crowded marketplace. Let's work together to create something remarkable.

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