After receiving the branding guidelines, we collaborated with our illustrators to develop a cohesive, satisfying approach that aligns with the client's existing brand. We focused on key shapes brought to life through visual UI elements such as a distinct 'glassy UI' effect, while maintaining minimalism for clear communication. Instead of using graphic characters, we utilized photos of real people, modified for stylistic consistency, highlighting the importance of the users within the ecosystem. Our design ties together with the use of minimalist patterns in the form of cubes, dynamic animations, and a smooth combination of abstract elements to create an engaging and fluid narrative.
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