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Video Marketing
December 5, 2023

The Common Pitfalls of Using Animated Videos and How to Avoid Them

Why Isn't Your Animated Video Delivering Results?

Do you need help getting the expected results from your expertly crafted animated video? It's a common scenario that many companies face. They invest in a top-quality animated video made by an animation studio only to find that it needs to bring in the expected returns. So, what's going wrong?

Even the best animation won't yield good results if no one sees it. While our team at Plumcat creates stunning animations, how you use and promote those videos is just as critical to your success. In this article, we're diving into the most common mistakes clients make when utilizing their animated videos. We'll also provide insights on how to avoid them.

Mistake #1: Lack of Proper Promotion

Your animation may be a masterpiece, but if it's not effectively promoted, it'll be like a diamond in the rough—valuable but unnoticed. Many businesses, excited about having a new animated video, forget the importance of promoting it effectively. Use your social media platforms, website, and email marketing campaigns to inform your audience about the new video.

Mistake #2: Inadequate SEO Optimization

Even the most engaging animated video content can be lost in the sea of online content if not properly optimized. Include relevant keywords in your video title and description. Transcribe your video or use closed captions to make it more searchable. These steps will improve your animation visibility on search engines and increase your audience reach.

Mistake #3: Not Tailoring for Different Platforms

Each social media platform has its unique characteristics and user base. What works on LinkedIn might not work on TikTok. Let your animation studio partner know where you're planning to place it before starting the production work. This way, they will customize your video and its presentation according to the platform you are posting it on. This includes the video's length, formatting, captions, and accompanying text.

Mistake #4: Ignoring Video Analytics

If you're not using video analytics to understand your video's performance, you're shooting in the dark. Use the data to understand how viewers interact with your videos. Are they watching the whole thing or dropping off at a specific point? Use this information to fine-tune your videos and your overall marketing strategy.

Mistake #5: Not Using a Call-To-Action

Failing to include a clear call-to-action (CTA) is a common mistake. What action do you want viewers to take after watching your video? Whether visiting your website, buying a product, or subscribing to your channel, direct your viewers accordingly.

Optimizing Your Animated Videos for Success

Creating high-quality animated videos is only the first step in this exciting journey. The magic happens when you get those videos out there, catching eyes and turning heads. Don't worry if you've made these common mistakes - we're all learning, right? With a bit of fine-tuning and a dash of savvy promotion, you'll be on the path to making the most of your animated videos.

And remember, you're not alone in this. Our passionate team at Plumcat Animation Studio is always ready and eager to support you in this thrilling video marketing adventure. Whether you need help crafting the video marketing strategy or deciding on the best format for your video, we're only a message away. So why wait? Let's get your animation the audience it deserves - reach out to us today!