We decided some specific following visual tools should lead the story. For instance, we used very close shots to emphasize strongly the broader concepts hidden behind the visual. Secondly, we built in close and medium shots to focus on the characters and their emotional role in the story. By incorporating long shots, we wanted to show nature's powerful force and the predominance over fragile beings - us humans. We also decided to present data in the form of abstractly composed illustrations. We designed characters so that viewers could relate to them and included factors such as diversity and inclusivity to enhance viewers’ empathy. When creating backgrounds, we followed a minimalistic approach to emphasize the severity of climate change. We focused on igniting certain emotions by designing particular weather conditions (floods, droughts, etc.) rather than overwhelming the scene with unnecessary elements.
You may also want to see another project in this category.
Tell us briefly what you have in mind, and we will get back to you with the best solution. Your journey begins here!
We’re excited to get in touch and find the best solution for your business.